concept {
ZDF’s science format „Abenteuer Forschung“ was renamed, “Lesch’s Kosmos”. Harald Lesch, the presenter, is a famous professor o…
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ZDF’s science format „Abenteuer Forschung“ was renamed, “Lesch’s Kosmos”. Harald Lesch, the presenter, is a famous professor of physics. The new positioning of the format places this in the foreground. The new design focuses on this personalisation by using only the typography of the title in a striking way. Not scientific theme or subject is presented in the opener, Harald Lesch himself being the self-evident icon for science.

}
opener{

}
movie opener{
play mute full-screen
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}
logoloops{



}
elements{
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    }
    credits{
    • client: zdf
    • director / creative director: andrea bednarz
    • creative management: andrea bednarz
    • design / creation: iris pfennig
    • design / animation: iris pfennig, nadja doth, matthaeus wildauer
    • dop: alex lawrence nabi
    • producer: tatjana zivanovic-wegele
    }